A boutique performance marketing agency for complex growth.
A boutique performance marketing agency for complex growth.
A boutique performance marketing agency for complex growth.
Digital Sardine is a boutique performance marketing agency helping travel, healthcare, and select B2C brands scale profitable acquisition through paid media—partnering with teams that have outgrown generic agencies and need senior-level strategy, disciplined execution, and sustainable growth.
Digital Sardine is a boutique performance marketing agency helping travel, healthcare, and select B2C brands scale profitable acquisition through paid media—partnering with teams that have outgrown generic agencies and need senior-level strategy, disciplined execution, and sustainable growth.
Digital Sardine is a boutique performance marketing agency helping travel, healthcare, and select B2C brands scale profitable acquisition through paid media—partnering with teams that have outgrown generic agencies and need senior-level strategy, disciplined execution, and sustainable growth.



Founder-Led by Design
Founder-Led by Design
Founder-Led by Design
Digital Sardine was founded by Flávio Rodrigues, a performance marketer with deep experience scaling high-intent acquisition programs across travel and healthcare.
After working in-house and consulting for complex, data-driven organizations, Flávio built Digital Sardine to offer a more focused alternative to traditional agency models: senior-led strategy, clean structure, and execution grounded in real industry experience.
Digital Sardine was founded by Flávio Rodrigues, a performance marketer with deep experience scaling high-intent acquisition programs across travel and healthcare.
After working in-house and consulting for complex, data-driven organizations, Flávio built Digital Sardine to offer a more focused alternative to traditional agency models: senior-led strategy, clean structure, and execution grounded in real industry experience.
Digital Sardine was founded by Flávio Rodrigues, a performance marketer with deep experience scaling high-intent acquisition programs across travel and healthcare.
After working in-house and consulting for complex, data-driven organizations, Flávio built Digital Sardine to offer a more focused alternative to traditional agency models: senior-led strategy, clean structure, and execution grounded in real industry experience.
Why Digital Sardine Exists
Why Digital Sardine Exists
Why Digital Sardine Exists
As agencies scale, execution is often pushed down to junior teams or spread across large portfolios of accounts. Context is lost, industry nuance is diluted, and clients are left with generic setups that are difficult to scale and even harder to own.
Digital Sardine was built to take a different approach.
By staying intentionally small and focused, we ensure every engagement benefits from senior oversight, deep category expertise, and a structure designed for long-term performance.
As agencies scale, execution is often pushed down to junior teams or spread across large portfolios of accounts. Context is lost, industry nuance is diluted, and clients are left with generic setups that are difficult to scale and even harder to own.
Digital Sardine was built to take a different approach.
By staying intentionally small and focused, we ensure every engagement benefits from senior oversight, deep category expertise, and a structure designed for long-term performance.
As agencies scale, execution is often pushed down to junior teams or spread across large portfolios of accounts. Context is lost, industry nuance is diluted, and clients are left with generic setups that are difficult to scale and even harder to own.
Digital Sardine was built to take a different approach.
By staying intentionally small and focused, we ensure every engagement benefits from senior oversight, deep category expertise, and a structure designed for long-term performance.
Focused Expertise, Not Generalist Scale
Focused Expertise, Not Generalist Scale
Focused Expertise, Not Generalist Scale
We work with a small number of industries we know deeply, including travel, healthcare, and select B2C models. We do not try to do everything.
We focus on what we excel at: complex, large and often global and multilingual acquisition programs that require precision, discipline, and experience.
This focus allows us to build systems that scale cleanly across markets, products, and channels without sacrificing control or efficiency.
We work with a small number of industries we know deeply, including travel, healthcare, and select B2C models. We do not try to do everything.
We focus on what we excel at: complex, large and often global and multilingual acquisition programs that require precision, discipline, and experience.
This focus allows us to build systems that scale cleanly across markets, products, and channels without sacrificing control or efficiency.
We work with a small number of industries we know deeply, including travel, healthcare, and select B2C models. We do not try to do everything.
We focus on what we excel at: complex, large and often global and multilingual acquisition programs that require precision, discipline, and experience.
This focus allows us to build systems that scale cleanly across markets, products, and channels without sacrificing control or efficiency.
Built for Ownership and Longevity
Built for Ownership and Longevity
Built for Ownership and Longevity
Our work is designed to compound over time.
Everything we build is owned by the client, including account structure, campaign architecture, data, and learnings. Nothing disappears when an engagement ends.
Clients can continue to operate, optimize, and scale what we build long after our work together, capitalizing on the foundation for years to come.
Our work is designed to compound over time.
Everything we build is owned by the client, including account structure, campaign architecture, data, and learnings. Nothing disappears when an engagement ends.
Clients can continue to operate, optimize, and scale what we build long after our work together, capitalizing on the foundation for years to come.
Our work is designed to compound over time.
Everything we build is owned by the client, including account structure, campaign architecture, data, and learnings. Nothing disappears when an engagement ends.
Clients can continue to operate, optimize, and scale what we build long after our work together, capitalizing on the foundation for years to come.
Business Outcomes First
Business Outcomes First
Business Outcomes First
We do not optimize for internal agency KPIs or vanity metrics. Every decision is tied back to the client’s primary business goal, whether that is profitable growth, efficient scaling, or long-term market expansion.
That clarity allows our clients to invest with confidence and build acquisition programs that support the business, not just the channel.
We do not optimize for internal agency KPIs or vanity metrics. Every decision is tied back to the client’s primary business goal, whether that is profitable growth, efficient scaling, or long-term market expansion.
That clarity allows our clients to invest with confidence and build acquisition programs that support the business, not just the channel.
We do not optimize for internal agency KPIs or vanity metrics. Every decision is tied back to the client’s primary business goal, whether that is profitable growth, efficient scaling, or long-term market expansion.
That clarity allows our clients to invest with confidence and build acquisition programs that support the business, not just the channel.
Who We Work With
Who We Work With
Who We Work With
A good fit
A good fit
A good fit
Travel, healthcare, and B2C brands with product-market fit
Travel, healthcare, and B2C brands with product-market fit
Travel, healthcare, and B2C brands with product-market fit
Teams ready to scale acquisition responsibly
Teams ready to scale acquisition responsibly
Teams ready to scale acquisition responsibly
Leaders looking for a senior partner, not a vendor
Leaders looking for a senior partner, not a vendor
Leaders looking for a senior partner, not a vendor
Not good fit
Not good fit
Not good fit
One-off execution or short-term fixes
One-off execution or short-term fixes
One-off execution or short-term fixes
Lowest-cost provider searches
Lowest-cost provider searches
Lowest-cost provider searches
Volume without accountability
Volume without accountability
Volume without accountability
Featured contributor on the HubSpot




Sam Lauron Dec 14, 2023
When and How to Build International PPC Campaigns
“One-size-fits-all templates don’t work,” says Flavio Rodrigues, an SEM consultant who runs the consultancy, Digital Sardine. “There are differences in languages and dialects, currencies, user behaviors, and even payment methods,” he adds.
Ready to Scale Profitably?
Ready to Scale Profitably?
Ready to Scale Profitably?
Let's discuss how Digital Sardine can help you build scalable, high-performance campaigns without the agency bloat.
Let's discuss how Digital Sardine can help you build scalable, high-performance campaigns without the agency bloat.
Let's discuss how Digital Sardine can help you build scalable, high-performance campaigns without the agency bloat.
Or email us directly at flavio@digitalsardine.com
Or email us directly at flavio@digitalsardine.com
Or email us directly at flavio@digitalsardine.com
Digital Sardine™
Boutique performance marketing consultancy for high-growth
brands in travel, healthcare, and B2C lead-gen.
Digital Sardine™
Boutique performance marketing consultancy for high-growth brands in travel, healthcare, and B2C lead-gen.
Digital Sardine™
Boutique performance marketing consultancy for high-growth
brands in travel, healthcare, and B2C lead-gen.
© 2025 Digital Sardine. All rights reserved.
© 2025 Digital Sardine. All rights reserved.
© 2025 Digital Sardine. All rights reserved.
