Flavio Rodrigues Flavio Rodrigues

What is SEM?

SEM (Search Engine Marketing), also known as paid search or SEA (Search Engine Advertising), is a powerful strategy for boosting website visibility in search engine results pages (SERPs) through paid advertising. While SEM shares a pay-per-click (PPC) model with other types of advertising, its distinctive feature lies in the search component, which targets high-intent and in-market users.

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Flavio Rodrigues Flavio Rodrigues

Is SEO Really Free?

Just because you're not paying per click to appear on Google doesn't mean it's free. SEO efforts demand a significant investment of time, money, and internal resources. From developing landing pages to enhancing site core vitals, creating valuable content, building quality links, hiring SEO experts, and utilizing tools – all of these elements come at a cost.

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Flavio Rodrigues Flavio Rodrigues

Boost Your CTR and πŸš€Skyrocket Your SEM Results

Click-through rate (CTR) is a vital metric in Search Engine Marketing (SEM) and Pay-per-Click (PPC). It measures the percentage of users who click on an ad out of the total number of impressions. A high CTR signifies the relevance and appeal of your ads to the audience, making it a key focus for PPC professionals.

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