Articles
Articles
Articles
Flavio Rodrigues
Flavio Rodrigues
Flavio Rodrigues
May 31, 2026
May 31, 2026
May 31, 2026
24 min
24 min
24 min
Inside ChatGPT Ads: How the platform actually works, and what Expedia is already doing in travel
Inside ChatGPT Ads: How the platform actually works, and what Expedia is already doing in travel
Inside ChatGPT Ads: How the platform actually works, and what Expedia is already doing in travel
Three weeks inside the OpenAI Ads Manager Beta. What travel ads actually look like, the campaign architecture Expedia is quietly using, and what travel brands need to know before testing.
Three weeks inside the OpenAI Ads Manager Beta. What travel ads actually look like, the campaign architecture Expedia is quietly using, and what travel brands need to know before testing.
Flavio Rodrigues
Flavio Rodrigues
Flavio Rodrigues
Apr 10, 2026
Apr 10, 2026
Apr 10, 2026
15 min
15 min
15 min
Travel Is Changing Shape in 2026
Travel Is Changing Shape in 2026
Travel Is Changing Shape in 2026
Seven behavioral shifts backed by data, and what they mean for travel performance marketing.
Seven behavioral shifts backed by data, and what they mean for travel performance marketing.
Flavio Rodrigues
Flavio Rodrigues
Flavio Rodrigues
Feb 12, 2026
Feb 12, 2026
Feb 12, 2026
15 min
15 min
15 min
Stop Expanding by Population: A Smarter Framework for Travel Market Prioritization
Stop Expanding by Population: A Smarter Framework for Travel Market Prioritization
Stop Expanding by Population: A Smarter Framework for Travel Market Prioritization
A data-driven framework for prioritizing international travel markets using search demand, purchasing power, and inventory alignment.
A data-driven framework for prioritizing international travel markets using search demand, purchasing power, and inventory alignment.
Flavio Rodrigues
Flavio Rodrigues
Flavio Rodrigues
Feb 6, 2026
Feb 6, 2026
Feb 6, 2026
13 min
13 min
13 min
Travel Demand Is Growing, but It’s Expanding to More Places Than Ever
Travel Demand Is Growing, but It’s Expanding to More Places Than Ever
Travel Demand Is Growing, but It’s Expanding to More Places Than Ever
How Demand Fragmentation Is Reshaping Travel Growth, Marketing, and Competition
How Demand Fragmentation Is Reshaping Travel Growth, Marketing, and Competition
Flavio Rodrigues
Flavio Rodrigues
Flavio Rodrigues
Jan 22, 2026
Jan 22, 2026
Jan 22, 2026
12 min
12 min
12 min
Global Travel PPC Settings Are Strategy, Not Defaults
Global Travel PPC Settings Are Strategy, Not Defaults
Global Travel PPC Settings Are Strategy, Not Defaults
How travel brands unlock incremental global demand without increasing CPCs or sacrificing ROAS
How travel brands unlock incremental global demand without increasing CPCs or sacrificing ROAS
Flavio Rodrigues
Flavio Rodrigues
Flavio Rodrigues
Jan 7, 2026
Jan 7, 2026
Jan 7, 2026
9 min
9 min
9 min
Search CPC Inflation Is Real. But That’s Not the Whole Story
Search CPC Inflation Is Real. But That’s Not the Whole Story
Search CPC Inflation Is Real. But That’s Not the Whole Story
Why rising Google Ads costs don’t automatically mean declining performance — and how Smart Bidding turns higher CPC into a competitive advantage
Why rising Google Ads costs don’t automatically mean declining performance — and how Smart Bidding turns higher CPC into a competitive advantage
Featured contributor on the HubSpot Blog
Sam Lauron Dec 14, 2023
When and How to Build International PPC Campaigns
“One-size-fits-all templates don’t work,” says Flavio Rodrigues, an SEM consultant who runs the consultancy, Digital Sardine. “There are differences in languages and dialects, currencies, user behaviors, and even payment methods,” he adds.
Ready to Scale Profitably?
Ready to Scale Profitably?
Ready to Scale Profitably?
Let's discuss how Digital Sardine can help you build scalable, high-performance campaigns without the agency bloat.
Let's discuss how Digital Sardine can help you build scalable, high-performance campaigns without the agency bloat.
Or email us directly at flavio@digitalsardine.com
Or email us directly at flavio@digitalsardine.com
Or email us directly at flavio@digitalsardine.com
Digital Sardine™
Boutique performance marketing consultancy for high-growth
brands in travel, healthcare, and B2C lead-gen.
Digital Sardine™
Boutique performance marketing consultancy for high-growth
brands in travel, healthcare, and B2C lead-gen.
Digital Sardine™
Boutique performance marketing consultancy for high-growth brands in travel, healthcare, and B2C lead-gen.
© 2025 Digital Sardine. All rights reserved.
© 2025 Digital Sardine. All rights reserved.
© 2025 Digital Sardine. All rights reserved.