Articles

Articles

Articles

Flavio Rodrigues

Flavio Rodrigues

Flavio Rodrigues

Dec 17, 2025

Dec 17, 2025

Dec 17, 2025

10 min

10 min

10 min

How I Improved Quality Score and Reduced CPC in Google Ads

How I Improved Quality Score and Reduced CPC in Google Ads

How I Improved Quality Score and Reduced CPC in Google Ads

How improving relevance across keywords, ads, and landing pages unlocked better positions at lower cost

How improving relevance across keywords, ads, and landing pages unlocked better positions at lower cost

How improving relevance across keywords, ads, and landing pages unlocked better positions at lower cost

Flavio Rodrigues

Flavio Rodrigues

Flavio Rodrigues

Dec 17, 2024

Dec 17, 2024

Dec 17, 2024

4 min

4 min

4 min

Why Portfolio-Level Bidding Wins in Google Ads

Why Portfolio-Level Bidding Wins in Google Ads

Why Portfolio-Level Bidding Wins in Google Ads

How consolidating data across campaigns and accounts improves performance, control, and scalability

How consolidating data across campaigns and accounts improves performance, control, and scalability

How consolidating data across campaigns and accounts improves performance, control, and scalability

Flavio Rodrigues

Flavio Rodrigues

Flavio Rodrigues

May 29, 2024

May 29, 2024

May 29, 2024

5 min

5 min

5 min

Localize to Win: How to Scale International PPC the Right Way

Localize to Win: How to Scale International PPC the Right Way

Localize to Win: How to Scale International PPC the Right Way

Expanding beyond your home market is not just a matter of turning on new countries.

Expanding beyond your home market is not just a matter of turning on new countries.

Expanding beyond your home market is not just a matter of turning on new countries.

Flavio Rodrigues

Flavio Rodrigues

Flavio Rodrigues

May 13, 2023

May 13, 2023

May 13, 2023

19 min

19 min

19 min

Is SEO Really Free?

Is SEO Really Free?

Is SEO Really Free?

Just because you are not paying per click to appear on Google does not mean organic traffic is free.

Just because you are not paying per click to appear on Google does not mean organic traffic is free.

Just because you are not paying per click to appear on Google does not mean organic traffic is free.

Flavio Rodrigues

Flavio Rodrigues

Flavio Rodrigues

May 11, 2023

May 11, 2023

May 11, 2023

3 min

3 min

3 min

Boost Your CTR and Skyrocket Your SEM Results

Boost Your CTR and Skyrocket Your SEM Results

Boost Your CTR and Skyrocket Your SEM Results

10 proven tactics to increase relevance, lower CPCs, and drive more conversions

10 proven tactics to increase relevance, lower CPCs, and drive more conversions

10 proven tactics to increase relevance, lower CPCs, and drive more conversions

Flavio Rodrigues

Flavio Rodrigues

Flavio Rodrigues

May 10, 2023

May 10, 2023

May 10, 2023

3 min

3 min

3 min

Why Bing Ads Belong in Every SEM Strategy

Why Bing Ads Belong in Every SEM Strategy

Why Bing Ads Belong in Every SEM Strategy

Lower CPCs, incremental volume, and profitable growth beyond Google

Lower CPCs, incremental volume, and profitable growth beyond Google

Lower CPCs, incremental volume, and profitable growth beyond Google

Featured contributor on the HubSpot

Sam Lauron Dec 14, 2023

When and How to Build International PPC Campaigns

“One-size-fits-all templates don’t work,” says Flavio Rodrigues, an SEM consultant who runs the consultancy, Digital Sardine. “There are differences in languages and dialects, currencies, user behaviors, and even payment methods,” he adds.

Ready to Scale Profitably?

Ready to Scale Profitably?

Ready to Scale Profitably?

Let's discuss how Digital Sardine can help you build scalable, high-performance campaigns without the agency bloat.

Let's discuss how Digital Sardine can help you build scalable, high-performance campaigns without the agency bloat.

Let's discuss how Digital Sardine can help you build scalable, high-performance campaigns without the agency bloat.

Or email us directly at flavio@digitalsardine.com

Or email us directly at flavio@digitalsardine.com

Or email us directly at flavio@digitalsardine.com

Digital Sardine™

Boutique performance marketing consultancy for high-growth

brands in travel, healthcare, and B2C lead-gen.

Digital Sardine™

Boutique performance marketing consultancy for high-growth

brands in travel, healthcare, and B2C lead-gen.

Digital Sardine™

Boutique performance marketing consultancy for high-growth brands in travel, healthcare, and B2C lead-gen.

© 2025 Digital Sardine. All rights reserved.

© 2025 Digital Sardine. All rights reserved.

© 2025 Digital Sardine. All rights reserved.