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Leading U.S. Egg Donor Bank

A leading U.S. egg donor bank needed to increase qualified lead volume without increasing media spend.

Challenge

A leading U.S. egg donor bank needed to increase qualified lead volume without increasing media spend. Performance had plateaued due to limited targeting precision and a lack of visibility into post-lead quality and downstream donor outcomes, making it difficult to scale efficiently.

Solution

Implemented a geo-segmented, intent-driven strategy to scale qualified donor leads efficiently. Conducted detailed location and drive-time analysis to identify high-converting ZIP codes and optimal proximity zones for each branch. Expanded non-brand keyword coverage while refining negative keywords to eliminate low-intent traffic. Optimized bidding and budget allocation by location and audience to prioritize higher-value regions. Shifted the program from lead volume to lead quality by incorporating post-lead data to identify which audiences most consistently converted into approved donors.

Results

Within four months, performance shifted from stagnant to sustained growth while maintaining the same media spend. Qualified lead volume increased significantly, efficiency improved across all key metrics, and post-lead analysis confirmed a clear lift in donor quality, with more leads progressing further downstream in the funnel.

Click-through and conversion rates increased as campaigns reached more relevant audiences, while costs declined, allowing the program to scale without sacrificing efficiency.

Performance highlights:

+60% increase in qualified leads
–32% reduction in CPA
+12% higher CTR
+24% higher conversion rate
+30% increase in clicks
–16% lower CPC

Overall, the program delivered more qualified donors at a lower cost, establishing a scalable, performance-driven foundation for continued growth in healthcare lead generation.

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