From Flat Growth to Record Summer: How WeChalet Boosted Booking Revenue 71%

“Partnering with Digital Sardine has been a game changer for WeChalet. With deep expertise in travel marketing, the campaigns delivered record months over the summer, driving more bookings and stronger efficiency than ever. Flavio truly understands how to deliver results in the travel industry.”

Dany Papineau, CEO at WeChalet

About WeChalet:

WeChalet is a Canadian-based vacation rental platform specializing in nature-focused stays, from chalets and cabins to cottages across Québec and beyond. The platform connects travelers with unique properties while supporting eco-conscious tourism. Learn more at wechalet.com.

Challenge:

Before May 2025, WeChalet’s campaigns were struggling. In the Feb–Apr YoY comparison, traffic was down 28% and CPC was up 7%, while bookings were nearly flat (+1%) and revenue increased by only 9%.

Approach:

Beginning in May 2025, rebuilt campaigns with a focus on growth and efficiency:

• Launched destination-specific long-tail campaigns using proprietary frameworks and tools, tailored for both English and French search behavior.

• Rebuilt Performance Max campaigns with stronger audience signals, refreshed high-quality assets, and robust exclusions.

• Improved conversion efficiency through refined targeting, bidding, and ad relevance.
  

Results (Summer 2025 vs Summer 2024)

• CPC: –11%

• Bookings: +48%

• Revenue: +71%

• RoAS: +64%

• Conversion Rate: +15%

• Cost per Booking: –30%

• Cost: only +4%

Takeaway

Within a single summer season of management, WeChalet’s campaigns shifted from flat growth and declining traffic to delivering nearly 50% more bookings and over 70% more revenue, while improving efficiency across every key metric. Our proprietary long-tail framework — designed for multi-language campaigns — proved highly effective in scaling reach and driving stronger results.