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WeChalet

WeChalet’s campaigns were under pressure, with declining traffic, rising costs, and limited booking growth.

Challenge

WeChalet is a Canadian-based vacation rental platform specializing in nature-focused stays, from chalets and cabins to cottages across Québec and beyond. The platform connects travelers with unique properties while supporting eco-conscious tourism. Learn more at wechalet.com. Before May 2025, WeChalet’s campaigns were struggling. In the Feb–Apr YoY comparison, traffic was down 28% and CPC was up 7%, while bookings were nearly flat (+1%) and revenue increased by only 9%.

Solution

Beginning in May 2025, the program was rebuilt from the ground up with a clear focus on scalable growth and efficiency. We launched destination-specific long-tail campaigns using proprietary frameworks and tools, carefully tailored to both English and French search behavior to capture high-intent demand at scale. At the same time, Performance Max campaigns were restructured with stronger audience signals, refreshed high-quality creative assets, and tighter exclusions to reduce waste. Together, these changes significantly improved conversion efficiency through more precise targeting, smarter bidding, and higher ad relevance across the account.

Results

Within a single summer season of management, WeChalet’s campaigns shifted from flat growth and declining traffic to delivering nearly 50% more bookings and over 70% more revenue, while improving efficiency across every key metric. Our proprietary long-tail framework — designed for multi-language campaigns — proved highly effective in scaling reach and driving stronger results.

Results (Summer 2025 vs Summer 2024):

CPC: –11%
Bookings: +48%
Revenue: +71%
RoAS: +64%
Conversion Rate: +15%
Cost per Booking: –30%
Cost: only +4%

“Partnering with Digital Sardine has been a game changer for WeChalet. With deep expertise in travel marketing, the campaigns delivered record months over the summer, driving more bookings and stronger efficiency than ever. Flavio truly understands how to deliver results in the travel industry.”