UniversityHaus
UniversityHaus needed to efficiently increase qualified leads within a fixed budget.
UniversityHaus needed to efficiently increase qualified leads within a fixed budget.
UniversityHaus needed to efficiently increase qualified leads within a fixed budget.
Challenge
UniversityHaus is a startup that helps students find high-quality off-campus housing near major universities, offering fully serviced, student-focused living options. The challenge was to efficiently increase qualified leads within a fixed budget. The account was constrained by limited keyword coverage, underutilized ad creative, an overreliance on phrase match, and a lack of negative keywords. These limitations reduced relevance, inflated CPCs, and restricted volume, making it difficult to scale traffic and applications efficiently across competitive university markets.
UniversityHaus is a startup that helps students find high-quality off-campus housing near major universities, offering fully serviced, student-focused living options. The challenge was to efficiently increase qualified leads within a fixed budget. The account was constrained by limited keyword coverage, underutilized ad creative, an overreliance on phrase match, and a lack of negative keywords. These limitations reduced relevance, inflated CPCs, and restricted volume, making it difficult to scale traffic and applications efficiently across competitive university markets.
UniversityHaus is a startup that helps students find high-quality off-campus housing near major universities, offering fully serviced, student-focused living options. The challenge was to efficiently increase qualified leads within a fixed budget. The account was constrained by limited keyword coverage, underutilized ad creative, an overreliance on phrase match, and a lack of negative keywords. These limitations reduced relevance, inflated CPCs, and restricted volume, making it difficult to scale traffic and applications efficiently across competitive university markets.
Solution
The strategy was redesigned to improve efficiency, relevance, and scalability. Ad creative was expanded and strengthened to better align with user intent, while messaging was refined to highlight value and urgency. Keyword coverage was broadened to capture high-intent demand, supported by a robust negative keyword framework to reduce waste. Targeting was tightened through more precise geolocation and localized student-focused campaigns. Conversion tracking was also streamlined to ensure accurate measurement and support smarter optimization decisions.
The strategy was redesigned to improve efficiency, relevance, and scalability. Ad creative was expanded and strengthened to better align with user intent, while messaging was refined to highlight value and urgency. Keyword coverage was broadened to capture high-intent demand, supported by a robust negative keyword framework to reduce waste. Targeting was tightened through more precise geolocation and localized student-focused campaigns. Conversion tracking was also streamlined to ensure accurate measurement and support smarter optimization decisions.
The strategy was redesigned to improve efficiency, relevance, and scalability. Ad creative was expanded and strengthened to better align with user intent, while messaging was refined to highlight value and urgency. Keyword coverage was broadened to capture high-intent demand, supported by a robust negative keyword framework to reduce waste. Targeting was tightened through more precise geolocation and localized student-focused campaigns. Conversion tracking was also streamlined to ensure accurate measurement and support smarter optimization decisions.
Results
The ad strength improved from 69% of the impressions from average Ads to 100% of excellent, showing a major boost in the quality and relevance of the ads.
The CTR went up by 40%
28% decrease in CPC, making it more affordable to get more leads.
Traffic increased 72%
Leads increased by 66%
The chart below highlights this turning point, showing how performance and relevance improved dramatically after the account takeover and campaign optimization.
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Ready to Scale Profitably?
Ready to Scale Profitably?
Ready to Scale Profitably?
Let's discuss how Digital Sardine can help you build scalable, high-performance campaigns without the agency bloat.
Let's discuss how Digital Sardine can help you build scalable, high-performance campaigns without the agency bloat.
Let's discuss how Digital Sardine can help you build scalable, high-performance campaigns without the agency bloat.
Or email us directly at flavio@digitalsardine.com
Or email us directly at flavio@digitalsardine.com
Or email us directly at flavio@digitalsardine.com
Digital Sardine™
Boutique performance marketing consultancy for high-growth
brands in travel, healthcare, and B2C lead-gen.
Digital Sardine™
Boutique performance marketing consultancy for high-growth
brands in travel, healthcare, and B2C lead-gen.
Digital Sardine™
Boutique performance marketing consultancy for high-growth brands in travel, healthcare, and B2C lead-gen.
© 2025 Digital Sardine. All rights reserved.
© 2025 Digital Sardine. All rights reserved.
© 2025 Digital Sardine. All rights reserved.