Vacation Rental Agregator
The company needed to restore growth through international expansion and localization.
The company needed to restore growth through international expansion and localization.
The company needed to restore growth through international expansion and localization.
Challenge
A large U.S.-based vacation rental aggregator experienced a significant downturn in North America after a loss of inventory, negatively impacting conversion rates, monetization, and profit margins. Heavy reliance on the U.S. market limited its ability to compete for top positions and exposed the business to seasonality risk. To restore growth, the company needed to expand and localize into Europe and other international markets, diversifying demand and reducing dependence on a single region.
A large U.S.-based vacation rental aggregator experienced a significant downturn in North America after a loss of inventory, negatively impacting conversion rates, monetization, and profit margins. Heavy reliance on the U.S. market limited its ability to compete for top positions and exposed the business to seasonality risk. To restore growth, the company needed to expand and localize into Europe and other international markets, diversifying demand and reducing dependence on a single region.
A large U.S.-based vacation rental aggregator experienced a significant downturn in North America after a loss of inventory, negatively impacting conversion rates, monetization, and profit margins. Heavy reliance on the U.S. market limited its ability to compete for top positions and exposed the business to seasonality risk. To restore growth, the company needed to expand and localize into Europe and other international markets, diversifying demand and reducing dependence on a single region.
Solution
The company pursued international expansion as a strategic lever to restore growth, diversify demand, and reduce exposure to U.S. seasonality. The focus was on entering less saturated markets with lower competitive pressure and more favorable CPCs. A comprehensive expansion roadmap was developed to prioritize countries and destinations based on local demand, competitive dynamics, and available inventory. Working closely with Google teams, travel demand insights were leveraged to inform market selection and support effective platform localization. In parallel, in-depth research was conducted across keywords, ad messaging, and market-specific search behavior to ensure relevance in each region. To enable scale, logic-driven and automated campaign frameworks were implemented, allowing efficient rollout across Google and Bing. Campaigns were launched in top destinations first, optimized and validated, then systematically expanded and replicated across additional markets and destinations.
The company pursued international expansion as a strategic lever to restore growth, diversify demand, and reduce exposure to U.S. seasonality. The focus was on entering less saturated markets with lower competitive pressure and more favorable CPCs. A comprehensive expansion roadmap was developed to prioritize countries and destinations based on local demand, competitive dynamics, and available inventory. Working closely with Google teams, travel demand insights were leveraged to inform market selection and support effective platform localization. In parallel, in-depth research was conducted across keywords, ad messaging, and market-specific search behavior to ensure relevance in each region. To enable scale, logic-driven and automated campaign frameworks were implemented, allowing efficient rollout across Google and Bing. Campaigns were launched in top destinations first, optimized and validated, then systematically expanded and replicated across additional markets and destinations.
The company pursued international expansion as a strategic lever to restore growth, diversify demand, and reduce exposure to U.S. seasonality. The focus was on entering less saturated markets with lower competitive pressure and more favorable CPCs. A comprehensive expansion roadmap was developed to prioritize countries and destinations based on local demand, competitive dynamics, and available inventory. Working closely with Google teams, travel demand insights were leveraged to inform market selection and support effective platform localization. In parallel, in-depth research was conducted across keywords, ad messaging, and market-specific search behavior to ensure relevance in each region. To enable scale, logic-driven and automated campaign frameworks were implemented, allowing efficient rollout across Google and Bing. Campaigns were launched in top destinations first, optimized and validated, then systematically expanded and replicated across additional markets and destinations.
Results
Successfully launched across 15 markets in 6 languages
Scaled gross revenue from $0 to multimillion-dollar monthly levels
Achieved nearly 200% ROAS
Spain emerged as the largest market by bookings
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Ready to Scale Profitably?
Ready to Scale Profitably?
Ready to Scale Profitably?
Let's discuss how Digital Sardine can help you build scalable, high-performance campaigns without the agency bloat.
Let's discuss how Digital Sardine can help you build scalable, high-performance campaigns without the agency bloat.
Let's discuss how Digital Sardine can help you build scalable, high-performance campaigns without the agency bloat.
Or email us directly at flavio@digitalsardine.com
Or email us directly at flavio@digitalsardine.com
Or email us directly at flavio@digitalsardine.com
Digital Sardine™
Boutique performance marketing consultancy for high-growth
brands in travel, healthcare, and B2C lead-gen.
Digital Sardine™
Boutique performance marketing consultancy for high-growth
brands in travel, healthcare, and B2C lead-gen.
Digital Sardine™
Boutique performance marketing consultancy for high-growth brands in travel, healthcare, and B2C lead-gen.
© 2025 Digital Sardine. All rights reserved.
© 2025 Digital Sardine. All rights reserved.
© 2025 Digital Sardine. All rights reserved.