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Leading U.S. Egg Donor Bank Copy

A large, well-established fertility clinic needed to quickly fill significant patient appointment capacity across multiple locations.

Challenge

A large, well-established fertility clinic needed to quickly fill significant patient appointment capacity across multiple locations but was underinvested in paid search and relying primarily on branded traffic. As a result, high-intent non-brand demand remained largely untapped, limiting lead volume and preventing paid media from contributing meaningfully to growth. The primary challenge was to rapidly scale qualified patient inquiries while ensuring the program could support sustained growth in a highly competitive healthcare market.

Solution

Rebuilt paid search as a scalable growth channel rather than a low-volume test. Expanded keyword coverage across high-intent fertility and treatment-related queries, increased impression share in competitive auctions, and aligned budgets and bids with the clinic’s capacity and growth goals. Focused on improving ad relevance and engagement through stronger messaging and extensions, while refining conversion tracking to ensure accurate measurement as volume increased. The strategy intentionally prioritized reach, intent, and market coverage first.

Results

Paid search transitioned from a marginal channel into a meaningful driver of patient acquisition. As investment increased and coverage expanded, lead volume scaled rapidly while engagement and conversion efficiency improved.

Performance impact:

+432% increase in average monthly leads.
+206% increase in traffic.
+80% improvement in CTR
+87% increase in conversion rate

By aligning paid search strategy with real business capacity and growth objectives, the clinic unlocked demand that had previously gone uncaptured. The result was a scalable acquisition engine capable of supporting long-term growth, with clear levers in place to optimize efficiency once volume targets were achieved.

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Digital Sardine™

Boutique performance marketing consultancy for high-growth

brands in travel, healthcare, and B2C lead-gen.

Digital Sardine™

Boutique performance marketing consultancy for high-growth

brands in travel, healthcare, and B2C lead-gen.

Digital Sardine™

Boutique performance marketing consultancy for high-growth brands in travel, healthcare, and B2C lead-gen.