Major Rental Marketplace
A major U.S.-based rental marketplace needed to increase qualified lead volume without increasing budget.
A major U.S.-based rental marketplace needed to increase qualified lead volume without increasing budget.
A major U.S.-based rental marketplace needed to increase qualified lead volume without increasing budget.
Challenge
A major U.S.-based rental marketplace needed to increase qualified lead volume without increasing budget. Performance was constrained by limited keyword coverage, fragmented campaign structure, and low average Quality Scores, leading to inefficient spend and diluted intent. The core challenge was increasing specificity and capturing high-intent demand in the highest-converting markets that ultimately drive signed leases.
A major U.S.-based rental marketplace needed to increase qualified lead volume without increasing budget. Performance was constrained by limited keyword coverage, fragmented campaign structure, and low average Quality Scores, leading to inefficient spend and diluted intent. The core challenge was increasing specificity and capturing high-intent demand in the highest-converting markets that ultimately drive signed leases.
A major U.S.-based rental marketplace needed to increase qualified lead volume without increasing budget. Performance was constrained by limited keyword coverage, fragmented campaign structure, and low average Quality Scores, leading to inefficient spend and diluted intent. The core challenge was increasing specificity and capturing high-intent demand in the highest-converting markets that ultimately drive signed leases.
Solution
Revamped the account structure and internal tools to enable scalable campaigns across U.S. cities. Reorganized campaigns by geography, expanded and refined keyword coverage, and improved ad copy and extensions to increase local relevance. Established an ongoing Quality Score optimization process, systematically identifying low scoring components and improving ads, keywords, and landing page alignment to drive stronger performance.
Revamped the account structure and internal tools to enable scalable campaigns across U.S. cities. Reorganized campaigns by geography, expanded and refined keyword coverage, and improved ad copy and extensions to increase local relevance. Established an ongoing Quality Score optimization process, systematically identifying low scoring components and improving ads, keywords, and landing page alignment to drive stronger performance.
Revamped the account structure and internal tools to enable scalable campaigns across U.S. cities. Reorganized campaigns by geography, expanded and refined keyword coverage, and improved ad copy and extensions to increase local relevance. Established an ongoing Quality Score optimization process, systematically identifying low scoring components and improving ads, keywords, and landing page alignment to drive stronger performance.
Results
Quality Score increased from 6.5 to 9.5 in Non-Brand campaigns.
CTR increased 68%
CPC decreased by 18%
60% increase in higher-quality traffic
Leads increased by 3x
CPA decreased by 58%
Paid Search became the channel with the highest rate of qualified leads.
Read More Case Studies
Read More Case Studies
Read More Case Studies
Runway needed a way to grow revenue without sacrificing efficiency.
Runway needed a way to grow revenue without sacrificing efficiency.
Runway needed a way to grow revenue without sacrificing efficiency.
WeChalet’s campaigns were under pressure, with declining traffic, rising costs, and limited booking growth.
WeChalet’s campaigns were under pressure, with declining traffic, rising costs, and limited booking growth.
WeChalet’s campaigns were under pressure, with declining traffic, rising costs, and limited booking growth.
UniversityHaus needed to efficiently increase qualified leads within a fixed budget.
UniversityHaus needed to efficiently increase qualified leads within a fixed budget.
UniversityHaus needed to efficiently increase qualified leads within a fixed budget.
Ready to Scale Profitably?
Ready to Scale Profitably?
Ready to Scale Profitably?
Let's discuss how Digital Sardine can help you build scalable, high-performance campaigns without the agency bloat.
Let's discuss how Digital Sardine can help you build scalable, high-performance campaigns without the agency bloat.
Let's discuss how Digital Sardine can help you build scalable, high-performance campaigns without the agency bloat.
Or email us directly at flavio@digitalsardine.com
Or email us directly at flavio@digitalsardine.com
Or email us directly at flavio@digitalsardine.com
Digital Sardine™
Boutique performance marketing consultancy for high-growth
brands in travel, healthcare, and B2C lead-gen.
Digital Sardine™
Boutique performance marketing consultancy for high-growth
brands in travel, healthcare, and B2C lead-gen.
Digital Sardine™
Boutique performance marketing consultancy for high-growth brands in travel, healthcare, and B2C lead-gen.
© 2025 Digital Sardine. All rights reserved.
© 2025 Digital Sardine. All rights reserved.
© 2025 Digital Sardine. All rights reserved.